What’s In The Back? is Complex Sneakers’ series on exploring what sneakers are stored behind the scenes of your favorite sneaker sites.
Come with us on an exclusive tour of the Adidas archive in Germany, the secret room that houses 100 years of the company’s most iconic artifacts. The archive tells the rich history attached to one of the world’s leading brands, a legacy that includes iconic athletes like Kareem Abdul-Jabbar, Stan Smith, and Lionel Messi, alongside creative geniuses like Pharrell Williams and Jeremy Scott. The archive is a living history, constantly updated with new artifacts that mark the Three Stripes legacy. One day, this room might house Anthony Edwards’ industry-shaking AE 1s, World Cup-winning boots from Jude Bellingham, Patrick Mahomes’ Super Bowl cleats—and probably some footwear worn by someone you haven’t even heard of yet.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
