Ask producer Chi from the Grammy-winning duo Nova Wav, “Atlanta just has a different culture to it.” The city’s originality is on full display with adidas Originals cypHERS featuring five emerging stars from ATLien grounds.
Created in a day and performed at the legendary Walter’s Clothing, the Nova Wav-produced song features Northside spitter E Chapo, the runway rapper Salma Slims, and the ever-so-saucy Siena Liggins. Mass Appeal and adidas Originals “welcome you to Atlanta like JD”, so you can ‘Take Off’.
Director: Maya Table
DP: Natasha Abdul
Editor: Fanny Texier
Producers: Savannah Jeffreys, Chrissy Dru, Shyanne Wester, William Hickox
Production Manager: Arneece Maynard
Production Coordinator: Chris Jagarnath
Creative Director: Gregg Kaysen
Creatives: Muna Mire, Leiloni Marie
VP of Client Services: Brette Graber
Supervising Creative Producer: Raegan Morgan
Director of A&R: Mark “Exit” Goodchild
Director of Social & Digital Strategy: Armin Maneshi
Project Manager: Imani A. Brown
Post Supervisor: Savannah Jeffreys
Post Producer: Ayanna Sinclair
Post Coordinator: Chris Jagarnath
Assistant Editor & Social Editor: Dean LeNoir
Colorist: Loren White
Sound Mix & Sound Design: Eric Harding
Agency & Production Company: Mass Appeal
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Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.